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Design Soak: Our Story

Photo of Passion Fury founder and designer, Andrew Kelsall

About Design Soak

Design Soak is an apparel, art, and digital printables store founded and run by Andrew Kelsall BA (Hons), a creative designer based in England, UK.

For 25+ years, Andrew has worked online as a professional graphic designer through Andrew Kelsall Design. In early 2026, this long-standing design practice was fully incorporated into Design Soak, creating a dedicated space to showcase and sell original creative work directly to customers worldwide.


Our Story

When we say “we”, we’re referring to Design Soak, Andrew himself, and the trusted production partners who professionally print and ship our designs worldwide.

Since graduating from university, Andrew has always had a strong ambition to create and share original, design-led products—particularly framed wall art and printed apparel. In the early days of the internet, opportunities to sell independently were limited, so much of his time was focused on client-based design work rather than personal projects.

Over the years, Andrew has built extensive experience designing:

  • CD sleeves and posters for bands

  • Logos for both small businesses and large organisations

  • Illustrative and graphic work for major blue-chip companies, including Next plc and Ultra Electronics

Today, thanks to a secure and reliable Shopify-powered online store, Design Soak brings those long-held creative ambitions to life—offering unique, thoughtfully designed products to customers around the world.


Short Bio

Andrew is a Christian, family-oriented designer with a wife, two children, and an English Springer Spaniel named Dash.

He’s a creative problem-solver, lifelong Mac user, and enjoys science fiction, documentaries, and staying informed on current affairs and world news.

Please feel free to browse the store, and don’t hesitate to get in touch if you have any questions.

How are Design Soak Tees Made? How do they fit?

Check out our videos which show how our Tees fit, and how they are Printed and Packaged, too!

LEGAL INFORMATION FOR DESIGN SOAK:

This site, www.DesignSoak.com is run by Andrew Kelsall of Andrew Kelsall Design - a Sole Proprietorship in England, UK.

The Business Address is: Andrew Kelsall Design, 23 The Haverlands, Hemsworth, West Yorkshire, WF9 4DA, UNITED KINGDOM

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